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Scriptic

Become the lead character in immersive phone-first shows.

Scriptic is an immersive storytelling platform at the intersection of film, tv & games. The phone-first medium simulates the interactive world of our smartphones and apps.

Stories unfold through interactive text chats, phone calls, bodycam footage, social media livestream and more – and YOU are the lead character, controlling the narrative.

Scriptic content is BAFTA-nominated and available on IOS, Android and Netflix.

Play on IOS , Android or Netflix

Highlights

• Promoted to Game Designer after showing strong initiative and adaptability.
• Converted the platform into F2P, designing and implementing innovative systems, leading the design of the strike team (7 people) (see designs below). This boosted our D1 retention rate by 18% and doubled engagement time per session.
• Responsible for the content design of the whole Scriptic content library, spanning dozens of shows with a 4.2 average rating on Google Play and App Store.
• Actively involved in junior designer hiring process (test creation, scoring tests, reviewing CVs and interviewing candidates)
• Mentored and trained two junior content designers (included daily check-ins, Q&A sessions, interactive exercises and tutorial sessions)
• Responsible for designing our upcoming expansion to cloud and cross-platforms

Free-to-Play

• Designed FTP mechanic (UI/UX flow, wireframes, gameplay, narrative integration, balancing, technical).
• Designed core mechanic flows for in-episode and between-episode timers.
• Redesigned Platform and Episode selection screens to accomodate for FTP mechanic changes.
• Point of contact for design from conception to launch.
• Responsible for maintaining documentation on Confluence and creating system flows on Miro.
• Refactored, re-designed and rewrote legacy shows to include FTP timers.
• Designed a comprehensive progression and meta system to enrich player experience, based on peer analysis and game data.
• Balanced economy and monetisation systems based on peer analysis, live player data and AB tests (Mixpanel).
• Presented the new mechanics to the creative team (6), and trained them to blend the FTP mechanic as seemlessly as possible with existing and new content.
• Designed a “Continue Playing” section on the platform screen to improve UX and boost retention.
• Created reports and analysed data using Mixpanel after launch and during AB tests.

🎥 In-Episode Timed Action Preview Video:

More: 🎥 Between-Episode Variant Preview Video →

Tool Design and Scripting

• Improving in-house tools using Python and C#/Unity, boosting efficiency throughout production using game data.
• Redesigned the in-house narrative tools to improve usability.
• Took the initiative to script feature updates for the narrative tool using Python and C#, such as
  • Exporting call dialogues as actor-friendly scripts,
  • Predicting episode completion time for in-development shows based on past player and QA completion times (with a 5min margin of error),
  • AV list generator, based on episode script data, and
  • Missing syntax locator, to identify a bug that could otherwise take hours to find, within minutes.

FTUE

• Designing FTUE flow and tutorial for key gameplay mechanic.
• Responsible for content design of FTUE

Content Design

• Responsible for the logic of all shows on Scriptic platform.
• Refactored legacy show content using in-house tools.
• Mentoring and supporting a team of six creatives to use best practices throughout production.

Selected Mockups, UX and State Flows